More than 70% of U.S. job prospects would forgo applying to a company that had its reputation trashed, according to a recent survey. So reports CareerBuilder.
Just under 80% of women prospects would not consider applying to companies hit by negative publicity compared to 61% of men. The survey, conducted from May 24 and June 16, included 2,369 full-time employers and 3,462 full-time workers spanning different industries and companies.
“In today’s 24/7 news cycle and social media world, earning and maintaining a good reputation can be a challenge,” says Rosemary Haefner, chief HR officer at CareerBuilder. “It’s easier than ever before for job seekers to research potential employers. Employers that value transparency and take a proactive approach to issues or complaints will have a better chance of securing trust and loyalty and maintaining a positive reputation that can strengthen their recruitment and retention strategies.”