The head of Bentley University’s undergraduate career services office says that the current job market is a hybrid one. So reports Fortune.
By “hybrid job” he’s referring to the demand for more than one marketable skill in most white-collar job listings these days. Jobs that used to be done by two or more workers in different disciplines are now frequently combined into a single position that calls for more than one area of expertise.
Joint research by Bentley and labor market data firm Burning Glass, which analyzed some 24.5 million job postings, indicates that jobs looked upon as “innovative” only a few years ago are now considered mainstream, and are often combined with other responsibilities.
As an example, many fewer listings advertise for a “media strategist” or “business development manager” per se. However, the skills associated with those jobs are still very much in demand; they are found in abundance in postings for openings in marketing, public relations, sales, IT – even HR (especially “social media strategy”).
Also in demand in today’s market: knowledge of software and Big Data. At the same time, jobs remain plentiful in certain growth industries, including child care, information technology and nursing. For now, it’s hard to imagine combining those skills into a single occupation.