Now, however, that marketing credo may be as out-of-date as the characters' fedoras and bouffant hair-dos, along with the Lucky Strike cigarettes they peddled. It seems that today's marketing professionals and the audience they sell products to are much more tuned in to an alliteration for the millennium. Exit Don Draper; enter the "Three H's," or three types of humans that influence our decisions.
Read the full article from Forbes.