Social media platforms have been used by HR to boost their recruitment efforts, highlight their company brand and engage with employees and job candidates. But LinkedIn and other social media platforms also offer ways for HR professionals to inspire the next generation, says Jaclyn Lee, CHRO, Singapore University of Technology and Design.
"Many of my followers are younger professionals who have found my insights and articles inspiring, and have even reached out for advice," Lee says. "I find this to be a great encouragement to continue sharing."
Social media platforms offer HR professionals the opportunity to brag about their employer and lure future recruits, says Rupal Khole, Principal Oracle talent advisor, Oracle Southeast Asia.
"HR practitioners should not only use [online networks such as LinkedIn] to find talents, but also to promote the employer's brand by sharing content about the company–this could be business or people related content such as some of the fun initiatives that the company is doing in order to attract millennial talents," Khole notes.