“This generation isn’t like previous generations, they know, they want to make an impact,” says Don Robertson, executive vice president and chief human resources officer at Northwestern Mutual. “They want to connect with leaders, they want to be interacted with, they want it to be very personal and very intimate.”
Like other HR leaders trying to appeal to Gen Z, Apple Musni, vice president and people partner at Chipotle, doesn’t place salary at the top of what this cohort wants and desires. “It’s mental well-being, an equitable and socially responsible workplace, and then pay,” she says.
While previous generations also may value the same, Gen Z considers these attributes “a must-have and a business requirement rather than a nice-to-have,” Musni adds.