The shorthand term “Yuccies,” as they are labeled, encapsulates their attitude and drive to succeed, albeit in an non traditional way, while also conjuring a slightly negative connotation due to some sense of entitlement. They are described as a cross between Yuppies and Hipsters.
A Deloitte study notes that 28% of millennials do not think their talents are being tapped in their current employment and another study shows two-thirds of millennials aspire to start their own business, indicating a desire to spread their wings. A premium on making a living utilizing their own ideas, rather than executing someone else’s, also defines the emerging subculture.