The technology taps artificial intelligence software to create believable impersonations of voices, images and videos, SHRM reports.

“The use of AI to generate deepfakes is causing concern because the results are increasingly realistic, rapidly created, and cheaply made with freely available software and the ability to rent processing power through cloud computing,” says Kelley M. Sayler, an analyst in advanced technology and global security at the Congressional Research Service in Washington, D.C.

“Thus, even unskilled operators could download the requisite software tools and, using publicly available data, create increasingly convincing counterfeit content,” she adds.

Read the full article from SHRM.