Now, however, that marketing credo may be as out-of-date as the characters' fedoras and bouffant hair-dos, along with the Lucky Strike cigarettes they peddled. It seems that today's marketing professionals and the audience they sell products to are much more tuned in to an alliteration for the millennium. Exit Don Draper; enter the "Three H's," or three types of humans that influence our decisions.
Read the full article from Forbes.
Estimated reading time: 0 minutes, 34 seconds
What ‘Mad Men’ Teaches Us About 21st-Century Marketing Pros
In the (final) season opener of 'Mad Men', AMC's wildly successful TV series set on the Madison Avenue of the 1960s, the familiar business-school mnemonic the "Four P's" (Price, Product, Promotion, Place – in no particular order) was mentioned during a client meeting. So reports Forbes.
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