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Corporate Buzzwords: Capturing the Zeitgeist or Butchering the English Language?

We hear them all the time. We use them, sometimes without giving them a second thought. Over time, some become part of the corporate lingo, while others vanish and are replaced by new ones. They are known as corporate “buzzwords” – words or phrases that invade corporate culture and are seen to echo popular sentiments or trends. So reports The New York Times.  

 

Few people seem to know where most originate. Love them or hate them, buzzwords continue to find their way into strategic planning models, corporate literature and even boardrooms. A group of corporate “suits” and “team players” “drill down” to do a “deeper dive” on the buzzwords they’d love to see banished.

 

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