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PepsiCo Deploys Delivery Trucks As Recruitment Platforms  

PepsiCo recently outfitted 28 of its delivery trucks with the logo “She is PepsiCo”, along with a photos of women employees and in conjunction with a TV and digital advertising campaign to highlight its female workforce. So reports Human Resource Executive.

Pepsico brand 2625450 640The campaign, which began as a regional project out of the company’s West division last year, was scaled up nationally this year, says Andrea Ferrara, CHRO, North American Beverages and Nutrition at PepsiCo.

In addition to celebrating its female workforce during Women’s History Month in March, PepsiCo also sees the campaign as a way to attract new talent. When Ferrara started working at the company almost 33 years ago, she was one of a few hundred frontline women employees. That number is now more than 14,000 and the campaign is credited with helping drive recruitment to a double-digit percentage increase.

“If you’re interested in being a mechanic but don’t have that training, we’d love to have you,” Ferrara said. “Maybe you don’t have a CDL license but want to become a driver; we’ll train you. Maybe you don’t have full mechanical skills but are interested in that area—come to PepsiCo and we can help. That’s what we want people to see.”

Read the full article from Human Resource Executive.

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